I used Dyson's super-powerful, £300 hairdryer — here's why people will buy it

I hate the time and effort it takes to blow dry my hair.

Often I’ll go without, putting it in a damp up-do just so I don’t have to bother with the process.

So when I got the opportunity to try Dyson’s new whiz-bang hairdryer, which comes with the heavy price tag of AUD$700 (it retails for £299 in the UK) , I jumped at the chance.

If any hairdryer was going to change my ways, this would be the one to do it.

The “Supersonic” hairdryer is said to be quieter and less damaging to hair than existing hairdryers on the market.

But that’s not why I liked it.

It is powered by a miniaturised air pump in the handle, which produces a focused jet of air that can be used to perfectly style hair.

But that’s not why I liked it.

Ultimately, more than all the fancy schamcy, high-tech features, I loved Dyson’s new hairdryer because it was fast. Like super fast!

My hair went from towel-dried damp to dry and smooth in four minutes.

This blew my mind.

Now, it’s not like I have long or thick hair, but using a traditional dryer it takes a minimum of 15 minutes to get the same result.

For someone who likes to get up and out the door in the morning in less than 30 minutes, this is huge.

“But the price!” you say. I know, $700 is a pinch on the pocket.

But let’s weigh up the options here.

A good hair straightener, like a GHD, costs $300. A traditional hair dryer, another $100. And let’s say you get the odd blow out at the hair dresser when you have an event and your good old VS Sassoon just isn’t going to cut it. That’s $80 per visit.

All up you’re looking at around $500. If you were using the Supersonic every day and had the cash to blow, it’s not a bad way to spend your money. Although, I certainly couldn’t afford it.

Dyson invested £50 million into the product, which went on sale in July. So it’s got to be good, right?

I put the Supersonic hairdryer under a stress test — my normal 30-minute morning routine before rushing to work.

Here’s how it handled it.

OK. Here it is. Dyson's 'Supersonic' $700 hairdryer in all its glory.

Sleek, simple packaging that highlights everything you need to know the product inside.

At 2kg, it's a tad more solid than your traditional hair dryers.