These intricate ice cube creations form the coolest ad campaign of the year

The creative team at ad agency TBWA/Hakuhado recently won a major award for carving out the coolest campaign of 2014.

Launched in March last year for Japan’s Suntory Whisky, TBWA/Hakuhado used a tiny router chilled at -7C to carve ice cubes into incredible intricate shapes.

Here’s the ad:

Last week, it won the gold Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand and the gold Interactive Lotus (Best use of a single technology) trophy.

But there’s a whole lot more to the campaign than just the beautiful traditional ice house. Using the app Autodesk 123D to capture 3D images, the agency then got really wild.

You can find a heap more of their creations over at Adweek and the Suntory campaign page at TBWA/Hakuhado, but to whet your appetite, here’s a selection of the best:

Deadmau5.

And we have lift off...

The level of detail is seriously impressive.

A drink with bite.

ROAR!

Batman returns. In ice form.

Guitar hero.

Hopefully this Apple Mac doesn't overheat.

My eye! My eye!

"Woohoo!"

With editing from Lara O'Reilly.

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